Corporate Communication: A Guide to Theory and Practice (Paperback)

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Description


This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Product Details
ISBN: 9780857022431
ISBN-10: 0857022431
Publisher: Sage Publications (CA)
Publication Date: April 6th, 2011
Pages: 272
Language: English