Learn how to effectively manage successful, money-making Web- and print-design projects with this indispensable reference to business practices in today’s burgeoning digital marketplace. Covering planning, ownership, responsibilities, development, communications, and efficient techniques for beating deadlines, the book reveals what it takes to succeed each step of the way in running a design business and managing projects.
Previously published as Electronic Design and Publishing, this third edition of an industry classic has been thoroughly updated and expanded to include five new chapters about Web strategy, planning, design, and construction. The expert, practical advice is clearly illustrated with examples of what works and what doesn’t work in managing budgets, handling copyrights, dealing with decision-makers, and negotiating disputes. The comprehensive treatment of the digital design process from the perspectives of the Client-Group, the Creative-Group, and the Production-Group make this a must-read resource for anyone planning, purchasing, creating, or managing digital design projects