Meatball Sundae (CD-Audio)

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Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation.

American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a website's home page anymore; they go in the back door, to just the place Google sent them.

New Marketing, whose tools include things like MySpace, You Tube, websites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae." A big, ineffective mess.

In his trademark style—clear, accessible, jargon-free, and full of real-life examples—Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.

About the Author

SETH GODIN is a bestselling author, entrepreneur and agent of change. His book Permission Marketing was an Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on The New York Times business book bestseller list. He lives in Westchester County, New York.

Praise For…

[Godin's] arresting conversational style is sure to once again set the business world talking. - Publishers Weekly
Product Details
ISBN: 9781598871036
Publisher: HighBridge Company
Publication Date: December 27th, 2007