Coolness: The Pure Elegance of Freedom (Hardcover)

Coolness: The Pure Elegance of Freedom By Michael Köckritz Cover Image
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- A richly-illustrated homage to coolness as an attitude and an aesthetic

- An edgy project, both a documentary and a work of art, with a stunning visual execution and packed with creative energy

- Amusing, entertaining, yet also tremendously rich in layers given its interdisciplinary perspective

Cool. Whether it's a cool guy, cool sunglasses, or a cool film - the attribute 'cool', which until the early '90s was still the definitive identifier of rebellious youth culture speech, is now encountered globally and across all social classes in an almost inflationary manner. The adjective 'cool' is now regarded as a vague paraphrase for something positively casual and is particularly fond of offering itself to us with an aura of self-confident modernity and stylistic confidence. Unfortunately, whoever says 'cool' today often just means a fashion word, representative of who or what is currently hip and what is not. Everything that is somehow hip, trendy or 'in' is called 'cool'. Everything should, and everyone wants, to be cool. On the one hand, 'coolness' is an empty buzzword, on the other hand, it is a self-confident, late-modern individual attitude and behavioral strategy with rebellious roots against a twisted and unjust world.

Product Details
ISBN: 9783961714698
ISBN-10: 396171469X
Publisher: Te Neues Publishing Company
Publication Date: May 2nd, 2023
Pages: 272
Language: English