Sales Management That Works (Kobo eBook)

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Description


In this no-nonsense, research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.

  • Full of insider case-studies from a wide-range of companies—from startups to big orgs.
  • Practical, clear-eyed advice, diagnostics, and how-tos.
  • Separates fact from fiction, truth from myth about what drives a sales force to success.
  • Research-based methods, which is rare in a category that is full of hype, fads, and so-called thought leaders.

Audience:

  • Sales managers.
  • Executives who oversee or interact with the sales function.
  • Sales people who to understand how their selling role fits into the broader company.
Product Details
ISBN-13: 9781633698772
Publisher: Harvard Business Review Press
Publication Date: February 22nd, 2021
Language: