Valentino x Belletrist

For the latest chapter of the Valentino Collezione Milano campaign, aptly named “The Narratives,” some of the world’s top voices in literature, poetry and playwrighting and screenwriting have joined the Maison in order to relay their own stories. Each literary talent has been given the chance to create a single-page, text-only ad campaign, with just one stipulation: the mention of Valentino in any way, shape or form.

Inspired by the campaign and with the literary community in mind, the Maison worked with Emma Roberts’ book club, Belletrist, to deepen the messaging of “The Narratives.” Together, Valentino and Belletrist have found nine indie bookstores across the United States to partner with, donating a fee to support them and placing the campaign in their front windows. From April 21-28, customers are invited to visit Book Soup to see Donna Tartt's contribution, and take home a special ValentinoxBelletrist tote bag, along with a personal-size poster from one of the campaign's contributors: Yrsa Daley-Ward, Raven Leilani, Matthew Lopez, Fatima Farheen Mirza, Janet Mock, Elif Shafak, Lisa Taddeo, Donna Tartt, and Ocean Vuong. (One per customer. While supplies last)

Valentino has long been a supporter and active participant in the literary community, however “Valentino Collezione Milano: The Narratives” is the first-ever fashion campaign that takes the written word and brings it front and center, doing away with imagery altogether in the name of the literary arts.

 

The Goldfinch: A Novel (Pulitzer Prize for Fiction) Cover Image
$20.00
ISBN: 9780316055444
Availability: On Our Shelves Now
Published: Back Bay Books - April 7th, 2015

The Secret History (Vintage Contemporaries) Cover Image
$17.00
ISBN: 9781400031702
Availability: On Our Shelves Now
Published: Vintage - April 13th, 2004

On Earth We're Briefly Gorgeous: A Novel Cover Image
$26.00
ISBN: 9780525562023
Availability: On Our Shelves Now
Published: Penguin Press - June 4th, 2019

Redefining Realness: My Path to Womanhood, Identity, Love & So Much More Cover Image
$16.99
ISBN: 9781476709130
Availability: On Our Shelves Now
Published: Atria Books - December 2nd, 2014

Luster: A Novel Cover Image
$26.00
ISBN: 9780374194321
Availability: On Our Shelves Now
Published: Farrar, Straus and Giroux - August 4th, 2020

Three Women Cover Image
$17.00
ISBN: 9781451642308
Availability: On Our Shelves Now
Published: Avid Reader Press / Simon & Schuster - July 7th, 2020

The Terrible: A Storyteller's Memoir Cover Image
$16.00
ISBN: 9780143132622
Availability: Usually arrives at our store within 4-7 days
Published: Penguin Books - June 5th, 2018

10 Minutes 38 Seconds in This Strange World Cover Image
$18.00
ISBN: 9781635575811
Availability: On Our Shelves Now
Published: Bloomsbury Publishing - October 13th, 2020

A Place for Us: A Novel Cover Image
$17.00
ISBN: 9781524763565
Availability: On Our Shelves Now
Published: SJP for Hogarth - March 5th, 2019